What’s the point of a mystery shop? Most mystery shop programmes involve posing as a real customer while assessing the customer service levels provided by a dealership, independent garage or recovery operator. Mystery shops help organisations monitor their...
What are aftersales audits? In the automotive industry, aftersales refers to the provision of spare parts, support and service once the initial sale of the vehicle has taken place and it’s squarely aimed at increasing aftersales revenue and customer retention....
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